Isuzu enters UP market; opens first dealership in Noida

Isuzu Motors India today launched its range of D-MAX pickup trucks and the MU7 sports utility vehicle (SUV) in the Uttar Pradesh market with the opening of the company's first dealership in Noida.
The MU7 SUV is priced at Rs 19.99 lakh onwards, while the prices of D-MAX range of pick up trucks is priced from Rs 6.13 lakh onwards (all prices ex-showroom Noida).
"UP is a key market in Isuzu's growth strategy for India and we are hopeful that the launch of this dealership will help us further strengthen our position," Isuzu Motors India Managing Director Takashi Kikuchi said in a statement.

Isuzu has plans to open 60 outlets across India by end of 2015-16 and to strengthen its reach in North India, the company plans to open outlets in Gurgaon, Jaipur and Punjab by March 2015.
The company has already established presence across seven states in India, including Delhi, Maharashtra, Tamil Nadu and Kerala.