"We have seen demand from the younger generation employed at IT companies on the Old Mahabalipuram Road (OMR)", House of Hiranandhani Chairman and Managing Director Surendra Hiranandani said.
"The buyers look at it from an investment perspective since it will give them good yields as there is a high demand for such units", he told PTI.
Stating that these buyers largely prefer one bedroom houses, he said "units of two and three bedroom houses are preferred by corporates and families".
"OMR being the growth corridor of the city attracts a varied clientele. But largely the demand comes from IT professionals who work on the stretch and want to stay near their workplace", Surendra Hiranandani said.
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He said integrated communities with a mix of retail and residential developments are expected to be the next popular trend in the city.
"With the rise in safety concerns today, the integrated communities with a presence of both retail and residential developments will see a major traction", he said.
A large segment of buyers opt for home loans from banks and finance institutions, he said.
However, realty projects in Tier II and III cities where cash component was significant "had a negative impact post demonetisation", he said.
On the outlook for the realty sector in South, he said "we expect South India, particularly Chennai and Bengaluru, to do well in the coming year".
"The steady demand for residential real estate from the IT sector and implementation of various infrastructure initiatives will be among the key reasons for higher demand here", he said.
"To the buyers, it safeguards their interests, brings transparency, ensures accountability and timely completion of projects. Unfortunately, RERA does not address the concerns of the developers,thereby not providing a level playing field for all stakeholders" he said.
"The Act does not bring the government authorities into the ambit who are responsible for continuous changes in regulations, lack of transparency and predictability in functioning", he said.
"We believe lack of clarity on the various mechanisms proposed will only add to costs through delay, making projects more expensive", he said.