With the annual five-day powwow of business and global leaders beginning under the aegis of World Economic Forum (WEF), the small alpine town is buzzing with top CEOs and others who matter in black business suits and the police and army people in orange-and-blue dress posted to provide security for such a large-scale event.
Still, the streets are not totally devoid of usual skiing enthusiasts and some tourists devouring the rich history of this small Swiss town on snow-capped Alps.
The Geneva-based WEF is hosting its 46th Annual Meeting here beginning today, wherein more than 2,500 leaders from across the world including 50 heads of government are expected to indulge in a high-profile talk fest for five days.
To cover this global elite jamboree, there are nearly 1,000 journalists and support staff as well.
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Besides, the so-called WAGs (wives and girlfriends of those attending WEF meet) are also around in large numbers on ski circuits and at various tourist destinations of the town that comprises two big parallel roads and numerous connecting alleys.
One day in February 1865, Doctor Friedrich Unger and Hugo
Richter from Germany arrived here and began a course of treatment on a bed made from a hay sled covered with boards.
Later, he also moved his publishing business to this small town and began printing two local newspapers.
Another feather in its cap is Davos being home to Ernst Ludwig Kirchner, who spent his last 20 years in this town, which is full of many of his finest paintings.
Besides a museum devoted to Kirchner's work, his paintings can be seen anywhere and everywhere in Davos.
Davos' annual affair with WEF began in 1971 when the Forum was known as European Management Forum and that year WEF founder Klaus Schwab invited over 400 European business leaders for a meeting at Davos Congress Centre under the patronage of European Commission.
Subsequently, WEF was formed and leaders from across the world began congregating in Davos at the end of January every year.
In 1988, Greece and Turkey also signed their "Davos Declaration" here, which saw the two countries avoiding a war, while North and South Korea held their first ministerial level meetings in Davos in 1989 -- a year that also saw German chancellor Helmut Kohl here discussing German reunification and then the knocking down of Berlin Wall.
India's presence has also been increasing at the Davos meeting, during which hundreds of Indians can be seen strolling on its narrow roads, one of which has been hosting an 'India Adda' for many years.
Since last year, it has been renamed Make In India lounge to showcase the flagship programme of Prime Minister Narendra Modi, but regulars still prefer to call it by the old name of India Adda.