ITC's scrip fell by 3.95 per cent to Rs 318.90 on the BSE. During the day, it slipped 4.33 per cent to Rs 317.60.
Shares of Godfrey Phillips went down by 2.61 per cent to Rs 510 and Golden Tobacco lost 1.62 per cent to Rs 39.40.
According to reports, the state health department yesterday announced a ban on sale of loose cigarettes, on grounds that there was no way to warn buyers of the dangers of smoking.
Meanwhile, in the broader market, the BSE 30-share Sensex ended today with a sharp loss of 660.61 points at 27,188.38.