Diversified conglomerate ITC Limited has adopted an innovative approach to maximise farm utilisation for 12 months in a year, a top company official said today.
Speaking at the company's AGM here, chairman YC Deveshwar said "an integrated scheme named 'Baareh Mahine Hariyali' was aimed at maximising farm utilisation over 12 months of the year with the view to multiply farmers' income in locations piloted in select areas of the company's operations."
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