Additional Director (Health) SK Arora said the department had issued a compliance notice to the production team on November 9 for promoting smoking. It said they were liable to be prosecuted under section 5 of the Cigarette and Other Tobacco Products Act (COTPA) 2003.
"Following our strict compliance notice, Dharma Productions of Ittefaq film has pulled down all posters violating tobacco control laws," he tweeted.
In a fresh letter to the production team, he said as they had reported that the objectionable material was pulled down from all the medias, therefore any advertisement with such posters in any media, including newspapers, with effect from November 15 will be treated as contempt of compliance notice.
He said immediate legal action would be initiated.
"It is worth mentioning that we have communicated them to comply with this in all states of country as the COTPA Act is applicable throughout India," he said.