The visit is her first since her father Donald Trump became US president. Her arrival at the airport was broadcast live on TV, and she was to have dinner with President Moon Jae-in in the presidential compound, according to South Korean media.
A North Korean delegation will also attend the closing ceremony, but the South Korean government said it's unlikely that Ivanka Trump will meet the North Koreans or defectors from North Korea. Speculation is high in South Korea that she might deliver a message from President Trump on North Korea.
Moon hopes to make the Olympics an avenue for peace on the divided Korean Peninsula.
But while the games appear to have paved a way for possible rapprochement between the two Koreas, US and North Korean officials have yet to make direct contact. Earlier this week, the U.S. government said Vice President Mike Pence was set to meet North Korean officials during his visit to South Korea for the opening ceremony, but that North Korea canceled at the last minute.
For now, there are no signs that Ivanka Trump will meet Kim Yong Chol, vice chairman of North Korea's ruling Workers' Party Central Committee, who is to attend the closing ceremony.
The White House has emphasized that the purpose of her visit is to celebrate athletes' achievements, highlighting that she is a winter sports enthusiast herself. She is expected to attend the games on Saturday before Sunday's closing ceremony.
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