"A comprehensive tourism package will be unveiled by the Government to organise short summer and winter tours for overseas visitors," Minister of state for Tourism and culture Sajjad Ahmad Kichloo said.
This was stated by the minister while interacting with various Saudi, Middle East and Foreign Tour Operators and delegates during Roadshows at Jeddah, Riyadh and Damaam in Saudi Arabia yesterday, an official spokesman said here today.
The spokesman said the roadshows were organised as Business Tourism Initiative to encourage Saudis to choose the state as a major tourist destination.
Giving a detailed insight into creation of high-end infrastructure development in tourism sector in the state, the Minister said the government will make all out concerted efforts to increase overseas footfall, especially from countries the Middle East, in the coming season.
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"We are planning to organise various familiarisation tours and operators from Middle East are invited to be part of the contingents," he said.
"The travellers to J-K will relish the Persian influence on our traditional food. They will also like the various hand-made items that our state has distinguished itself in the world over," he added.