Speaking at the 45th World Economic Forum Annual Meeting Jack Ma, who is also China's richest man, said he aims to serve 2 billion consumers and help 10 million small businesses outside China sell their products through the Internet.
"I've been thinking how we can make Alibaba a global platform for small businesses around the world," Ma said.
"My vision is, if we can help a small business in Norway sell things to Argentina, and Argentina consumers can buy things online from Switzerland, we can build up an e-WTO. WTO is great but last century," he added.
According to the Alibaba Group founder, as many as 300 million people were currently transacting through its web portals and about a third of them chalking up 60 million transactions daily, with 10 million small businesses, mostly within China.
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Seeking to be a inspiration for youngsters in China, Ma said: "If we can be successful, 80 per cent of young people in China can be successful".
He also noted that youngsters in China unlike him "do not have the benefit of inherited wealth".
Explained why early rejections in his life only strengthened his resolve to succeed, Ma said: "I went to KFC; 24 people went for the interview, 23 got accepted. I was the only one rejected,"he said.
Moreover, Ma said that he took great inspiration from Hollywood movies in particular, the character of Forrest Gump.
"I love Forrest Gump...A simple guy - [but he] never gives up," Ma said.