The calendar, through pictures and messages, represents the myriad developmental themes whose repeated emphasis highlights "what our national priority and national agenda is", Jaitley said in a brief speech.
"But, then, in the calender of development, there is never a last date. That's an ongoing process. I hope, all those who get the calender, particularly our elected representatives, also realise the power of the message of development," he added.
At a time when it is under attack for "shifting" its focus from development, his deputy, Rajyavardhan Singh Rathore, also used the occasion to lash out at the Opposition as he insisted that the government's agenda was for the NDA dispensation itself to determine.
"Today, there's also a system where, although the government hasn't outsourced it, there are some who are trying to take the government's agenda to the people.
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"The government will itself decide what are its objectives and goals, but few people take it upon themselves to tell it what its goals are," Rathore said.
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An e-version of the calendar, which is available in the form of a mobile App, was also launched on the occasion. The target audience for the initiative is the youth and citizens who want information on government programmes and policies on the go, Rathore said.
He further stated that the success of government schemes depends largely on the awareness levels of the citizens.
"In fact, one of the primary reasons behind them not being successful in some cases is unawareness," he said.
"The digital version of the calendar will facilitate information flow to the youth, who are quite aware of new technologies and methods," Rathore said, adding that the Directorate of Advertising and Visual Publicity (DAVP) was mulling advertisements targeted at specific audiences.