Don’t miss the latest developments in business and finance.

James Bond inspired by fragrance to be launched

Image
Press Trust of India London
Last Updated : Jan 20 2013 | 4:33 AM IST

The James Bond aftershave is inspired by the '60s and in addition to notes of apple and sandalwood, it will have a retro feel, reported Femalefirst.

Bill Brace, vice president of fashion brands for P&G Prestige, which is housing the fragrance, said "The aromatic feugere fragrance family came to prominence in the 60s - it was unmistakably masculine - mossy and ferny.

"But that was a while ago, so we wanted to move it on and give it a much more modern and sophisticated shell, which is why there's fresh apple, cardamom, sandalwood and vetiver."

Although currently marketed for men, a women's perfume may also be in the works.

  

Also Read

First Published: Jul 29 2012 | 8:05 AM IST

Next Story