"Poor people have to pay high rents to marriage halls for conducting functions like wedding. Therefore, to benefit them, I have directed constructing 'Amma Marriage Halls'," she said in a statement, apparently hinting that these halls would be let out at lower rentals.
The marriage halls will have all facilities, including air conditioned rooms and kitchens. The scheme will be implemented by Tamil Nadu Housing Board and cooperative housing societies, she said.
The Chief Minister also proposed a number of housing projects running into several crores of rupees.
The Tamil Nadu government is already implementing a series of welfare initiatives under the "Amma" brand such as the popular and low-cost Amma Canteens, Amma Cement and Amma Mineral Water among others.
Jayalalithaa is addressed as 'Amma,' meaning mother, by her supporters and party workers.
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