The song was made public by state JD(U) president Vashistha Narayan Singh amid much fanfare simultaneously with the launch of 'Har ghar dastak' campaign of the party.
Music for the song has been composed by Sneha Khanwalkar of 'Gangs of Wasseypur' and 'Oye Lucky Oye' fame, besides the songwriter Raj Shekhar, known for his lyrics in Tanu Weds Manu. Neeti Mohan and Ghunghroo are the vocalists.
The 4.21 minute-long song has been tailor made to showcase developments made in Bihar over the last 10 years during which Kumar was at the helm of affairs. It uses the word 'Nitishe' which in colloquial language means 'only Nitish'.
"The song showcases the developmental efforts by the government, hints at how the downslide of the state stopped and an upward movement started. It points at the way pride has been brought to Bihar and how there is nobody else like Nitish Kumar," a leader associated with JD(U) poll campaign said.