The accident took place in the wee hours, near Digora village. The Mahindra Max jeep was carrying newspaper bundles and some passengers from Gwalior, police said.
Digora police station in-charge K D Singh told PTI that the victims hailed from Tikamgarh, and the jeep, which had no taxi permit, was not authorised to carry passengers.
The driver apparently lost control of the vehicle when he dozed off while at the wheel, he said.
Six persons who were seriously injured were shifted to Gwalior while eight others were treated at the district hospital here.