According to legal documents, consumer Jonathan D Rubin claims the company "deceptively and misleadingly" labels its products as being "natural" while they contain some "unnatural" and "synthetic" ingredients.
The consumer mentions that Honest Hand Soap, Honest Diapers and Honest Multi-Surface Cleaner contain "synthetic" ingredients which, according to studies from an environmental group, are considered to be potentially hazardous.
He also says that the Honest Sunscreen product is "ineffective".
"Honest isn't," read the first two words of Rubin's complaints.
Rubin says that he made the complaint not only on behalf of himself but also other consumers.
In his lawsuit, he asks for all profits from those products to be refunded to consumers who have purchased them. Last month, the company received a lot of complaints saying that its sunscreen, which was said to have SPF 30, was inefficient.
Some consumers who were frustrated even posted on social media pictures of their sunburns. One of the consumers wrote, "Don't buy @Honest sunscreen unless u want to look like this. Second time I've tried this stuff and got fried.
You’ve hit your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app