About 10 lakh devotees are expected to take part in the festival which is scheduled to end on November 12, officials said.
The devotees thronging the temple at Jhiri, 15 km from here, to take part in the festival to remember the sacrifice of the legendary farmer saint and his daughter, who fought against exploitation centuries ago.
The festival is based on a folklore of the Dogra history.
Exhibitions are organised during the festival that cater to diverse variety of articles ranging from pottery, vases, utensils and toys to books on Baba Jitto.
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The devotees take a holy dip in the 'Babe-da-Talab' (pond).
Deputy Inspector General of Police, Jammu-Samba-Kathua range, Rafiq Ul Hassan, visted the main temple where he was briefed about the security measures to ensure smooth and incident-free conduct of the festival, a police spokesman said.
He said necessary arrangements have been made to ensure regulation of traffic, thorough checking of visitors by using strong access control system on the entry and exit points of the temple and checking of vehicles.