The 25-day online home carnival offers a unique unit-wise auction through an e-bidding process, enabling customers to bid as they surf the portal, JLL India said in a statement today.
Yesterday, online marketplace Snapdeal announced a property sale on its platform during October 5-21, offering 10 per cent discount on basic selling price to customers, as well as other freebies.
Generally, housing demand tends to increase during the festive season, prompting real estate developers to offer discount and other freebies to lure customers.
JLL India CEO (Residential Services) Ashwinder Raj Singh said the company is constantly adopting disruptive new-age technology to augment the experience for home buyers.
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"The carnival is an innovative digital initiative - a cutting-edge, tech-enabled platform introducing for the first time pan-India e-auction of properties offered directly by renowned developers," he added.
"This creates complete transparency and efficient price discovery in line with market trends and allows a longer period for the buyer to complete the transaction."
He added: "By seamlessly integrating certified properties with related news and data, HouseBolo.Com is designed to empower buyers to make intelligent purchase decisions.