Jaguar retail sales were down 14.3 per cent at 12,336 vehicles in October compared to October 2016, primarily reflecting lower sales of the Jaguar XE.
The company said the results reflect growing sales of the Range Rover Velar and the new Discovery model.
Retail sales in October were up year-on-year in markets such as China. However, markets such as the UK, North America and Europe witnessed decline in sales, JLR said in a statement.
Land Rover sales went up by 6.8 per cent to 34,082 units in October, compared to same month last year, led by the introduction of the Range Rover Velar and new Land Rover Discovery.
"It is pleasing to see our global sales have been maintained year on year in October, despite facing increasingly challenging conditions in our key UK, US and European markets," Jaguar Land Rover Group Sales Operations Director Andy Goss said.
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