The 42-year-old actor has been nominated in category of the outstanding actor in a drama for his role in 'Mad Men' and he has been nominated a number of times for the Emmy's, reported E!Online.
"We figured that the winners get celebrated enough so we thought it was about time that the losers get celebrated. And Poehler and I are friends from a long time ago and every year when we would lose the Emmy we would kind of wink at each other and call each other loser for the rest of the night," Hamm said.
"We called it the Losers Lounge because nobody that was there won and it kind of stuck. We were like, 'That was a really fun party. We should do that again, but we should do it bigger and better and invite our friends who aren't going to win either and we'll have a good time with it'," he added.
Winners too are invited for the party.