Union Tribal Affairs Minister Jual Oram today launchedPANKHA', an exhibition-cum-sale of hand-fans created by Tribal Cooperative Marketing Development Federation Ltd (TRIFED) through its artisans from all over the country at its showroom.
Oram congratulated TRIFED for collaborating with Jatin Das Centre for Arts (JDCA) for taking this initiative forward by way of providing marketing support to the tribal artisans who are associated with this craft.
He said this collaboration is expected to help revive this craft and provide livelihood opportunities to tribal artisans across the country.
He advised TRIFED to market this craft through various Tribes India Outlets located across the country and also e-commerce portals such as Amazon, Flipkart and Snapdeal.
"Hand fans are an age old tradition and are an integral part of Indian traditions and customs. In the present day contemporary world, artistic creativity of individual artisans has converted a simple utilitarian item into handcrafted masterpieces which can adorn any urban households and at the same time help provide livelihood opportunities to many," Oram said.