The 19-year-old singer is going to release the scent tomorrow, a day before his new album "Believe" makes it out in the US, reported Aceshowbiz.
While the first one is bottled in a clear glass with its lid featuring overlapping heart petals that form into the shape of a rose, this new one comes in a pink-and-purple spray bottle. It's additionally caged in a multi-colored criss-crossed cocoon.
To promote the fragrance, Bieber launched a sing-off competition, where he invited his fans to send a video of them covering his single "Boyfriend" and changed every "Boyfriend" word with "Girlfriend".