She would now appear on the front label of the 75-year- old brand, which would make it more contemporary, Dabur India said in a statement.
"Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand," Dabur India DGM - Hair Oils, Rajat Nanda said.
Kareena Kapoor said, "I am really excited to undertake this new journey with them. Hair is very precious for each and every girl and hence they deserve only the best. Dabur Amla is known from decades to give nourishment and strength to hair."
Several other Bollywood stars such as Jaya Prada, Sridevi, Juhi Chawla, Karishma Kapoor, Rani Mukherjee and Priyanka Chopra have endorsed the brand earlier.
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