The topless billboard has appeared on top of a building in stylish Soho, to promote swanky shoe brand Stuart Weitzman.
It has brought traffic to a standstill as drivers crane their necks to gape at the catwalk queen's stunning figure, reported Sun online.
The black and white poster shows the 39-year-old wearing knickers and a pair of stylish black heels.
Moss recently signed up to be the footwear firm's latest spokesmodel.
But New Yorkers aren't focusing on her feet as they pass the poster on the corner of West Broadway and Prince Street.