Don’t miss the latest developments in business and finance.

Katy Perry becomes face of cosmetic company

Image
Press Trust of India London
Last Updated : Oct 18 2013 | 7:00 AM IST
Pop star Katy Perry has been unveiled as CoverGirl cosmetics' latest celebrity spokesperson.
The 28-year-old 'Roar' singer follows in the footsteps of Pink and Janelle Monae as the latest ambassador for the popular beauty brand, with her advertisements set to debut in Spring 2014, reported Digital Spy.
"In addition to music, I've always considered makeup to be a powerful creative avenue of self-expression. I'm honoured to partner with CoverGirl and share more colours and textures of my approach to beauty to inspire my audience," Perry said.
Perry already has experience of the beauty industry, having launched her own eyelash and fragrance ranges, but has never had a cosmetic partnership until now.
CoverGirl, introduced in 1961, is famed for its celebrity spokeswomen, who have included models Christie Brinkley and Tyra Banks. The current roster includes Sofia Vergara, Queen Latifah, Pink, Ellen DeGeneres and Janelle Monae.

Also Read

First Published: Oct 18 2013 | 7:00 AM IST

Next Story