P Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala received the award at the 32nd edition of the PATA Awards, held at Macao, in recognition of its trend-setting marketing initiatives, which have boosted the state's profile as a must-visit destination, a press release said here today.
Filmtourismisagrowingphenomenon worldwide, fuelled by boththe growthofthe entertainment industry and the increase in international travel, the release said.
BalaKiran said: "The award has given us the opportunity to showcase the picturesque locations to a global audience that Kerala has to offer. Picturesque backwaters, pristine beaches, dreamy hill stations and exotic wildlife are the key attractions to shoot any form of media.
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