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Kerala Tourism campaign wins Prague award

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Press Trust of India Thiruvananthapuram
Last Updated : Jan 20 2013 | 3:24 AM IST

It won the bronze in the category of the state as an advertiser, a Tourism Department release said today.

In other categories, the awards were bagged by world's leading companies like German car manufacturer Volkswagen, consumer goods giant Unilever and American confectionery conglomerate Kraft Foods.

Kerala Tourism's recognition in Prague comes close on the heels of a dozen awards for its 'Your Moment is Waiting' film campaign, including three gold medals awarded by Pacific Asia Travel Association (PATA).

"This is a rare honour. It is a recognition of the hard work put in by the Kerala Tourism in managing brand Kerala and devising timely marketing strategies," said Kerala Tourism Minister A P Anil Kumar.

The winners were chosen by a jury of experienced advertising professionals, representatives of advertisers, marketing specialists and creative professionals.

  

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First Published: Apr 29 2012 | 10:25 PM IST

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