"In this era of internet and smartphones, websites have become one of the most popular media for cost effective tourism promotion. This will become a global competition and the contest aims to attract maximum participants from various destinations", said Tourism Minister A P Anil Kumar.
He also said that it was a matter of pride for all that Kerala Tourism website gets the maximum visits among the tourism websites of India and comes within the top ten positions in website traffic among all countries of Asia Pacific and the Middle East.
"Tourism promotion is an area where there is heavy competition, and each destination is vying to increase traffic to their website. In this context, the video sequencing contest will serve as a major promotional tool for the tourism department," said Kerala Tourism Director P I Sheik Pareeth.
The competition will run until March 17, he said.
Kerala Tourism had conducted the Clint Memorial Global Painting Competition last year which drew huge responses from across the globe.