The world's high-tech capital in California, which is home to the world's top technology companies, revelled in cultural festivities on Thursday as corporate leaders and executives were held spellbound by the pristine beauty of the backwaters and beaches of 'God's Own Country'.
Kathakali and Kalaripayattu performers enthralled a packed venue. The event was organised by Kerala Tourism at the Silicon Valley's Palo Alto, which gave birth to tech giants like Google and Facebook.
"The United States is a key market for Kerala Tourism. Inbound tourism from America to Kerala has grown about 40 per cent in the past two years," Anilkumar said.
"Our first-ever corporate meet in the Silicon Valley is a crucial step towards further increasing those numbers," he added.
Also Read
The Kerala Tourism event was intended to introduce Kerala as a destination to the companies in the Silicon Valley and also to portray the state as an investor-friendly destination.
Apart from the destination promotion, the Principal Secretary also presented on behalf of Kerala State Industrial Development Corporation (KSIDC) the various investment opportunities available in the state.
Over 50 companies participated in the event attended by the American media.
Those who addressed the gathering were Venkatesan Ashok, Consul General of India, San Francisco, and City Council member Catherine Carlton, who spoke on the 'Kerala Experience'.