/ -- The KODA KODIAQ L&K is a top-of-the-line offering from KODA India. While the signature angular contours and sharp dynamic lines reflect the exterior styling & looks, something the SUV is known for, the real luxury begins the moment one steps in. With Piano Black dcor and ambient lighting, perforated leather upholstery, chrome inserts on side doors and several more exclusive features, here was luxury waiting to be explored, experienced and more importantly, communicated. To bring this proposition alive, Liquid-India conceptualized and introduced the theme - WELCOME TO THE GREAT INDOORS, inviting customers to get a feel of the sheer luxurious experience that the KODA KODIAQ L&K offers.
The agency released a series of videos that revealed the various exclusive features of the car without using it as the protagonist of the story. All the video films were shot in a manner that led the viewer to believe that the protagonist was in a high-end hotel suite or a caf or a cockpit of an aircraft. The camera slowly pulled back to reveal to the viewer's astonishment that the setting was none other than the luxurious KODA KODIAQ L&K.
The entire campaign was spread over a month to keep the interest and the buzz going strong by releasing video snippets across social platforms before the video launch.
Talking about the video concept Satish Ramachandran, Sr. Vice President, Liquid-India, said, "The challenge was to break away from the conventional SUV perception barrier, at the same time, bring alive the essence of uber-luxurious interiors within the KODIAQ. Luxury is all about attention to detail, it is not just about number of features, but about the effortless comfort that comes with it. 'Welcome to the Great Indoors' concept captured the whole of it."
Tarun Jha, Head of Marketing, KODA India, said, "This concept beautifully extended across touchpoints like Video content, exploring influencers and also managed to bring in the right media association through the Russell Peters event. Adding to this, the Demoiselle Crane Video content generated a lot of positive buzz around KODA India doing a good deed and tied back to the 'ReconnectwithGood' global communications. All initiatives were first of its kind in the automotive category for an SUV in India."
Watch the KODA KODIAQ L&K 'Welcome to the Great Indoors' video series here:
https://www.youtube.com/watch?v=DBTM73v_zRI
https://www.youtube.com/watch?v=LUm9fTby1UA
https://www.youtube.com/watch?v=xvAwZtEirXs
https://www.youtube.com/watch?v=ts3-5gXPeZM
https://www.youtube.com/watch?v=JqFk6fCt9aM
KODA KODIAQ L&K in association with PowerDrift
https://www.youtube.com/watch?v=dePiHWnFjlU
Beer Biceps - Meet the Family
https://www.youtube.com/watch?v=EV0bi4gh4qs&t=213s
About Liquid-India:
Disclaimer: No Business Standard Journalist was involved in creation of this content