According to the study by Greyhound Research commissioned by technology firm EMC India, technology is helping startups deliver unique and personalised experiences compared to mid and large-sized enterprises.
However, proliferation of connected devices and people is also resulting in an information overload.
"Business agility is the key business attribute that is allowing startups to disrupt traditional industries.
"Access on multiple platforms across web and mobile (82 per cent), 24x7 support and connectivity (65 per cent) and personalised experiences (62 per cent) are the top customer demands that startups are facing," Greyhound Research Chief Analyst and CEO Sanchit Vir Gogia told reporters here.
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Nearly 60 per cent respondents said they are not able to turn the learnings into sizeable, actionable results and 10 per cent stated that information overload was making it even harder to make decisions, the study found.
Organisations, big or small, must adopt a digital mindset and embrace data-driven attributes to predictively spot new opportunities, innovate in an agile way, demonstrate transparency and trust, deliver a unique and personalised experience and operate in real time, he said.
On the other hand, "born-in-the-cloud" startups could learn a few lessons from traditional organisations in scaling these insights and putting in the right processes in place, he added.