The ads, shot by fashion photographers Mert Alas and Marcus Piggot, saw the 'Applause' singer modeling clothes and accessories while wearing very little makeup, and her blond hair sleek and straight, reported the New York Post.
"I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA," the deigner said in a statement.
Gaga recently paid homage to Versace on her latest album Artpop with a song titled 'Donatella'.