The study shows underappreciated risk to marine species similar to that of iconic terrestrial species, but elevated by key differences in the sea.
"We typically assume that if a species is reduced to low numbers, individuals will be hard to find, hunters will stop hunting, and populations will be given a chance to recover," said Loren McClenachan of Colby College in the US.
"But the extreme values of these species mean that without significant conservation intervention, they will be hunted to extinction," said McClenachan.
They estimated the value of these species across three points of sale and explored the relationships among extinction risk, value and body size.
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They also quantified the effects of two mitigating factors: poaching fines and geographic range size.
The analysis showed a threshold above which economic value is the key driver of extinction risk. Although lower-value species are influenced primarily by their biology, the most valuable species are at high risk of extinction no matter their size.
Researchers also uncovered important differences between marine and terrestrial species that point to elevated risk in the sea: although marine products are generally less valuable on a per kilogramme basis, individual animals are still just as valuable as the most valuable terrestrial species.
An individual whale shark, for example, is about as valuable as the most valuable terrestrial species: rhinoceroses and tigers.
"Hunters don't kill kilogrammes, they kill individuals, so we need to pay attention to these high values of individual animals," McClenachan said.
"The assumption that large ranges protect species from extinction is based on conservation science done on land - where animals found in multiple countries have a higher chance of protection in at least one location - and appears not to apply to marine species, where widespread and little-policed hunting contrasts with tighter controls on land," McClenachan said.
The study points to the importance of considering trade of marine animals and differences between terrestrial and marine animals when it comes to conservation.