People consume more food or non-alcoholic drinks when offered jumbo portions or when they use larger items of tableware, a new study has found.
The research carried out by the University of Cambridge suggests that eliminating larger-sized portions from the diet completely could reduce energy intake by up to 16 per cent among UK adults or 29 per cent among US adults.
Overeating increases the risks of heart disease, diabetes, and many cancers, which are among the leading causes of ill health and premature death.
However, the extent to which this overconsumption might be attributed to 'overserving' of larger-sized portions of food and drink has not been known.
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The data showed that people consistently consume more food and drink when offered larger-sized portions, packages or tableware than when offered smaller-sized versions.
This suggests that if sustained reductions in exposure to large sizes could be achieved across the whole diet it could reduce average daily energy consumed from food by 12 per cent to 16 per cent among adults in the UK (equivalent of up to 279 kilo calories per day) or by 22 per cent to 29 per cent among US adults (equivalent of up to 527 kilo calories per day).
"Helping people to avoid 'overserving' themselves or others with larger portions of food or drink by reducing their size, availability and appeal in shops, restaurants and in the home, is likely to be a good way of helping lots of people to reduce their risk of overeating," said Gareth Hollands from the University of Cambridge, who co-led the review.
However, the researchers pointed out that large reductions are likely to be needed to achieve the changes in food consumption suggested by their results.
There is also a current lack of evidence to establish whether meaningful short-term changes in the quantities of food people consume are likely to translate into sustained or meaningful reductions in consumption over the longer-term, they said.
The study was published in the Cochrane Database of Systematic Reviews.