The 163.41-carat flawless D colour diamond, suspended from an emerald and diamond necklace called The Art of Grisogono, sold for 33.5 million Swiss francs (USD 33.8 million, 28.7 million euros), after taxes and commissions, at the Christie's autumn jewel auction.
This marks "a new world-record price for a D colour diamond at auction," Rahul Kadakia, auctioneer and head of Christie's international jewels division, told AFP.
D is the highest colour grade attributed to a diamond, indicating that the stone is completely colourless, and thus extremely rare.
But some had expected The Art of Grisogono, which Christie's described as a "masterpiece of unparallelled beauty and exquisite workmanship", to fetch even more.
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"I am disappointed that the Art of de Grisogono didn't sell for a more dazzling price," said Tobias Kormind, head of 77 Diamonds, a large European online diamond jeweller, who had said before the sale he thought the price might top $50 million.
The rough was analysed in Antwerp and cut in New York, where a team of 10 diamond-cutting specialists were involved in mapping, plotting, cleaving, laser-cutting and polishing the giant rough rock into a polished, flawless diamond.
A team from Swiss luxury jeweller de Grisogono then created 50 different designs around the 163.41-carat diamond, before opting for an asymmetric necklace with the stone as its centrepiece.
Another highlight of yesterday's auction, a large pink diamond once set in the crowns of numerous French kings and emperors, including Napoleon, meanwhile sold for far more than the USD 6-9 million estimate.
It went under the hammer, again to an unidentified telephone bidder, for 12.5 million francs, with the final price tag after taxes and commissions ticking in at 14.4 million francs (USD 14.5 million, 12.3 million euros).
The gem was named after Cardinal Mazarin, an Italian cardinal and diplomat, as well as a great art collector, who served as chief minister under Louis XIII and Louis XIV, and who bequeathed it and other diamonds to the Sun King in his will.
And it graced the crown of Napoleon I, Napoleon III and Empress Eugenie, among others.
It has since passed through the hands of famous French jeweller Frederic Boucheron and later the Baron von Derwies.
Christie's said the seller was a private collector, but did not reveal their identity.
Yesterday's sale marked the first time the diamond appeared at auction in 130 years.