The annual event, said to be observed for last 5000 years in Barsana and Nandgaon villages is welcomed with enthusiasm and historical pride.
Celebrated in the villages a few days before Holi, 'Lathamar' means 'playing with sticks'.
"In the festival, men folk try to smear colour on new clothes worn by women who traditionally protect themselves with lathis," a priest said.
This year, the gala event saw several thousand domestic and foreign tourists enjoying the thrill that this unique festival provides.
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"I appreciate the stamina of woman folk for continuously attacking men for nearly one hour," Hansaroopa, who came from the USA said.
While newly wed Uma Shrotiya was thrilled, since it was her maiden participation in Lathamar Holi, Chandrakanta(72) was proud of participating in the sportfor the 50thtime.
However, Urmila Goshwami lamented over not being able to participate this year due to illness.
"Owing to strict vigil, no untoward incident has taken place," ADMAK Awasthi said, adding that posting of police in plain clothes was effective aswomen felt safe.