Professor Valdis Pirags of University of Latvia told reporters here that many people in foreign countries were switching over to Ayurveda, seeking solutions to chronic problems.
Arya Vaidya Pharmacy (AVP) Managaing Director P R Krishnakumar said he had met Prime Minister Narendra Modi and Union Commerce Minister Nirmala Seetharaman and made a representation to promote Ayurvedic medicine.
Krishnakumar said due to efforts taken by the AVP in Europe, collaborative research had been taken up in the field of diabetes, other metabolic disorders and in duchenne muscular dystrophy, a genetic disorder causing muscle weakness.
The acceptance level in many counties was very high in recent times considering the fact that Ayurveda can cure chronic ailments with traditional formulation of medicine, she said.
Disclaimer: No Business Standard Journalist was involved in creation of this content