In a heartstrings-tugging final presentation wrapping up a five-month trial, attorney Brian Panish urged jurors to award USD 85 million to each of the star's three children and USD 35 million to his mother in so-called non-economic damages, such as the loss of love and comfort.
On top of that were economic damages, for which he did not set a figure, but cited analyses suggesting that the self-styled King of Pop could have made up to $1.6 million if he had lived and pursued a comeback world tour.
"That I think is the best evidence of whether Mr. Jackson could have sold tickets," he said after the extended video, which left some of the dozens of fans in court sobbing and hugging each other.
Panish insisted however he wasn't trying to play on the jury's emotions. "We're not looking for sympathy, we're looking for justice," he told the trial, which moved to a larger 300-person capacity courtroom for its final stage.
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Jackson died on June 25, 2009 from an overdose of the anesthetic propofol at his rented mansion outside Los Angeles, where he was rehearsing for the "This is It" shows at London's 02 Arena. He was 50 years old.
Dr. Conrad Murray, a cardiologist, was convicted of involuntary manslaughter in a criminal trial in 2011 for giving the drug to the star -- who suffered from chronic insomnia -- to help him sleep. Murray was jailed for four years.
"They chose not to check anything about Dr. Murray's background .. They chose to run the risk, to make a huge profit, and they lost and they're responsible," said Panish.
"AEG wanted the King of Pop in their arena in London. They would do whatever it took to get him on stage... They were so excited about how much money they were going to make," he added.