"We are working on whole Internet eco-system and not just devices. We will open the sale of Le 1s for Rs 10,999 on Flipkart tomorrow onwards and customers purchasing it using Axis Bank card will get it for Rs 9,899.
"We are selling this device without any margin to boost eco-system of our other offerings," Le Ecosystem Technology India Chief Operating Officer Atul Jain told PTI.
The cost of the components used for making the phone is Rs 16,042, but the company is selling it at subsidised rates.
Le 1s features a metal unibody with a 5.5 inch full high definition display, 64-bit octa-core processor, 3GB RAM and 32GB internal storage. It has 13-megapixel rear camera, and 5-megapixel wide angle selfie camera.
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The phone has a 3,000 mAh battery with fast charging support, which means a 5 minute quick charge can sustain a 3.5 hour talk time.
"We have eco-system of content, cloud service, our user interface apart from devices. The other offerings will help us generate revenue. We have tied up in India with players like Eros for offering service on cloud," Jain said.
"The brand Le 1s opened with a bang notching up 1,00,000 registrations within a few hours of the launch. We are delighted that the numbers have crossed previous records to touch over 5,50,000 in just 10 days," Flipkart Chief Business Officer Ankit Nagori said.
Buyers of LeEco's Superphones can expect a content
ecosystem to be uploaded into its Android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.
LeEco, formerly known as Letv, is a global pioneering Internet and technology company with multiple Internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like superphones and super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
Shruti Singh
The phone sports a powerful 21-megapixel rear and
8-megapixel front camera. The rear camera supports PDAF, optical image stabilization (OIS) and has 4K video recording capabilities.
Model S7 Le Max 2 OnePlus 3 LG G5 Mi 5
Screen size 5.1" 5.7" 5.5" 5.3" 5.15"
Display 1440x2560 1440x2560 1080x1920 1440x2560 1080x1920
Camera 12M+5M 21M+8M 16M+8M 16M+8M 16M+4M
Memory 4GB+32GB 4GB+32GB 6GB+64GB 4GB+32GB 3GB+32GB
Battery 3000mAh 3100mAh 3000mAh 2800mAh 3000mAh
Le Max2 costs only half as much as its closest rivals. Also on purchasing the Le Max2 users get content and a CDLA earphone absolutely free.
In today's market, for consumers looking to buy a Snapdragon 820 phone, Le Max2 offers a great user experience, exceptional audio quality, stunning display and seamless gaming experience along with free bundled content.
About LeEco
With disruptive innovation as the guiding principle, LeEco
is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
Aaron Samuel Rajendran
Aaronsamuel@le.Com
+91-9686100143
LeEco, India
Source: Le Ecosystem Technology India Pvt. Ltd.