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Levi's Celebrates the Collective Power of Women With #IShapeMyWorld Season 5

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Press Trust of India MUMBAI
Last Updated : Mar 08 2019 | 12:20 PM IST

/ -- This International Women's Day, Levi's unveils the fifth season of the Levi's #IShapeMyWorld campaign that celebrates the power of women, and their determination to inspire change. The new season is bigger, better and bolder as it beautifully weaves in 21 changemakers into a spirited music video that encourages women to shape their own destiny.

(Photo: https://mma.prnewswire.com/media/832798/IShapeMyWorld.jpg )
Meeta Bharvani, Director Marketing, Levi's India says, "The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her 'body' or her 'being'; there are an increasing number of stories of women who took their chances and beat the odds."
"During the past 4 seasons of #ISMW, we drove inspiring stories of fearless women. This season we celebrate the power of the collective through women who are authentic, original and purposeful, all qualities that are inherent to the Levi's brand."
Link to the music video: https://www.youtube.com/watch?v=D3KguX1qK_c
About the women changemakers featured in the video:
Swara Bhasker
Hard Kaur
Natasha Noel
Sandhya Menon
Sonal Giani
Malini Agarwal
Kanchan Daniel
Gurmehar Kaur
Kaneez Surka
Anjali Lama
Srishti Dixit
Kubbra Sait
Neena Gupta
Prashasti Singh
Anushqa
Deepti Asthana
Toshada Uma
Singh sisters
About the Levi's brand

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Mar 08 2019 | 12:20 PM IST

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