Frenchman Alex Levy, who won the third of his three European Tour titles only a fortnight ago, added the Hero Challenge one-hole knock-out to his list of conquests beating Swede Alex Noren, twice winner this year, in the final at the 156-yard specially constructed par-3 at the golf course.
In the bargain Levy claimed the 10,000 pounds first prize for charity from Mr. Pawan Munjal, Chairman, Managing Director and CEO of Hero MotoCorp, who are also title sponsors of the Hero Indian men's and women's Indian Opens.
The action, which took place two days before the venue hosts the British Masters supported by Sky Sports - was shown live on Sky Sports.
Eight players started out in the knockout format with Tournament host and former World No.1 Luke Donald taking out Indian superstar, Jeev Milkha Singh, while Levy beat Englishman Andy Sullivan. Levy then beat Donald in the semi-final.
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In the other half of the draw, Noren beat Austrian Bernd Wiesberger before dispatching Ireland's Shane Lowry in the semi-final after Lowry beat Andrew Johnston in the 'Battle of the Beards'.
The winner Levy, said, "That was a lot of fun. I said to Alex Noren, I felt more pressure there than in the play-off in Germany, which is ridiculous. It was amazing to see the crowds and everyone enjoying it. Golf needs something like this and it is a great idea. I really enjoyed it, and of course it is always nice to win."
Jeev added, "This is a great way to bring more spectators to golf. The quick-fire one-hour format will win us (golf) many more followers. We should have those at event back home in Indian, too."
The tournament host Donald believes the Hero Challenge was a terrific addition to the tournament.