Sources told PTI that at a recent meeting held in Islamabad that preceded External Affairs minister S M Krishna's visit there, senior officials of the two countries agreed to encourage facilitating access of the media.
They also suggested holding of film festivals in each other's country.
The meeting felt the media could play a pivotal role in building and enabling better ties and refraining from any hostile propaganda and agreed to encourage .
"In the meeting of the India-Pakistan Joint Commission technical level working group on Information that was held in Islamabad, several areas for future collaboration between the two countries were identified," a well-placed source said.
"One of the points which both sides felt was that there should be an easy visa regime for media persons. In addition, it was agreed that there should be a greater thrust on media- related exchange programmes," the source added.
The two countries were in favour of journalists exchange programme through Press Information Departments where the travelling expenses would be borne by nominating organisation while the local hospitality would be taken care of by the host country.
The two countries also favoured that the Associated Press of Pakistan and the News Service Division of All India Radio may be encouraged to devise a mechanism for facilitating exchange of news between them on real time basis.