Cole is set to speak out against the use of shark liver in the beauty industry. The British model will give a talk explaining the cruel practice of using squalene, an oil extracted from the livers of endangered sharks, to make high-end face cream, reported Contactmusic.
Cole, who is known for her keen support of animal rights and environmental campaigns, will be joined on stage at the literary gathering in Wales by Alannah Weston, Selfridges' creative director, who is eradicating all products using shark squalene from the store.
According to Bloom, a French marine conservation charity, 3 million deep sea sharks are killed each year to benefit the cosmetics industry, and Cole hopes to change this by raising awareness of the issue.