The news soon went viral with more than a million views of the page with hashtag "Lin Dan's affair" on Sina Weibo with many Net users saying Lin had won on the game court but failed his supporters.
Photos exposed by an insider of the entertainment field who named himself as "Detective Zhaowuer" showed that Lin hugging and kissing Zhao Yaqi, a model and actress in a hotel room in October and the two were also seen in an intimate position in a month later when Lin's wife, Xie Xingfang, who is also a badminton player, was pregnant.
Two sponsors who planned to cooperate with Lin have cancelled their plans, according to news site, myzaker.Com.
His other sponsors, including Yonex, D&G and Montblanc, have not made any comment on whether they will suspend their sponsorships as of press time.
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Ren Hai, a professor from the Olympic Research Centre with Beijing Sport University, told the Global Times that the scandal has damaged Lin's image since the public expected him to not only be a good player but also a decent man in life.
Lin, currently ranked World No 3, won Olympic gold medal in 2008 and 2012.
His wife, Xie, a two-time world badminton champion, gave birth to their first baby on November 4.
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