Arjun, 30, was linked to Alia Bhatt, Sonakshi Sinha and most recently Jacqueline Fernandez.
"Link ups don't bother me. It's a part and parcel as long as you and the other person knows the truth.
"I think this industry is built on speculation whether it comes to your professional or personal life or the films you are doing. It's not as big a deal as people might think. We don't really think that much on them (rumours)," he told PTI.
The "2 States" star has finally signed on his next project "Ki and Ka", a contemporary love story that stars Kareena Kapoor Khan besides him. Arjun is currently shooting the R Balki-directed film in the capital.
Arjun, who is the son of producer Boney Kapoor, said Delhi is special for him as his last four films were based in the city.