Researchers at the University of California, Berkeley's School of Public Health in US tested 32 different lipsticks and lip glosses commonly found in drugstores and department stores.
They detected lead, cadmium, chromium, aluminium and five other metals, some of which were found at levels that could raise potential health concerns.
Prior studies also have found metals in cosmetics, but the UC Berkeley researchers estimated risk by analysing the concentration of the metals detected and consumers' potential daily intake of the metals, and then comparing this intake with existing health guidelines.
"Some of the toxic metals are occurring at levels that could possibly have an effect in the long term," said Hammond.
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Lipstick and lip gloss are of special concern because when they are not being blotted on tissue or left as kiss marks, they are ingested or absorbed, bit by bit, by the individual wearing them, researchers said.
The researchers developed definitions for average and high use of lip makeup based on usage data reported in a previous study. Average use was defined as a daily ingestion of 24 milligrammes of lip makeup per day.
Using acceptable daily intakes derived from this study, average use of some lipsticks and lip glosses would result in excessive exposure to chromium, a carcinogen linked to stomach tumours.
High use of these makeup products could result in potential overexposure to aluminium, cadmium and manganese as well. Over time, exposure to high concentrations of manganese has been linked to toxicity in the nervous system.
Lead was detected in 24 products, but at a concentration that was generally lower than the acceptable daily intake level.
"Our study was small, using lip products that had been identified by young Asian women in Oakland, California. But, the lipsticks and lip glosses in our study are common brands available in stores everywhere," said lead author Sa Liu.
The study was published in the journal Environmental Health Perspectives.