The liver specialists also stressed on alcohol-related education, prevention and research in India and to make liquor more expensive.
Highlighting the lack of proper treatment of liver- related ailments, doctors said there was a need for more investment in research and developing new tools to treat the disease.
Doctors, who are presently in the city to attend an international symposium on alcoholic liver and pancreatic diseases and cirrhosis organised by Institute of Liver and Biliary Sciences (ILBS), stressed on the need for a research budget in this area and also take up public health epidemiology study to get to the root of it.
"The price of alcohol has to be less affordable so that it gets difficult for people to get it. Otherwise, the consumption will go up. We have to reduce marketing about alcohol and stop glorifying it," Thurz said.
He maintained that banning alcohol increases crime and instead the ban should be implemented on advertising.
In the UK, liver diseases are the fifth main cause of death and in 80 per cent of the cases, the disease was caused by alcohol, he said, adding that while the top four causes of death are decreasing, this one was increasing.