As the official's act, caught on camera, drew strong condemnation and protests, the district administration ordered closure of the liquor outlet in Samalapuram, about 20 km from Tirupur, and an inquiry into the incident.
The incident occurred last evening when a group of people, including women, blocked a road demanding closure of state-run TASMAC liquor outlet, relocated to their locality consequent to the ban on sale of liquor within 500 metres of highways.
Protesting this, a section of the agitators allegedly hurled stones at police, who resorted to lathicharge to disperse them.
Police said three persons were injured in the melee with one of them being hospitalised.
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As the video showing the official's act went viral, various political parties, including DMK and BJP condemned the 'police brutality'.
The matter was raised in the Madras High Court today by way of two petitions seeking action against the ADSP.
He also said the licence for relocating the shop had been cancelled by the District Collector.
The AG submitted the government had initiated action to relocate the outlet as per the Supreme Court order banning liquor shops within 500 metres of national and state highways.
During the course of relocation, some crowd gathered at the spot and staged protest. Police intervened when they started hurling stones, he said adding some police personnel were also injured in the incident.
Samalapuram witnessed protest against police action with traders shutting their shops.
A group of 27 local residents launched a fast late last night, demanding action against the ADSP.
District Superintendent of Police E S Uma rushed to the spot and held talks with them at around 3.30 am in a bid to persuade them to give up their protest.
But another batch of around 75 people commenced a fast this morning, demanding the dismissal of the ADSP. They also demanded release of 27 people taken into custody.
BJP's Tamil Nadu unit President Tamilisai Soundarajan met the protesters and condemned police action.
Earlier, in a tweet, she said the police official "who assaulted women protesting against liquor outlet deserve condemnation and should be sacked (sic)".