Ten established women models are pitted against each other in the 'Kingfisher Supermodels' TV show, whose winner is set to be featured in the 2014 calendar sharing space with top models from the fashion industry.
Lisa, herself a supermodel, who had won an earlier hunt is acting as mentor to the models who have to undertake tasks "designed to bring out the extreme within the models."
The "tasks" range from giving the perfect pose of an item girl to carrying out a masculine-alike-sexy attire of a football diva.
Other tasks include enacting themes of 'Bondage' wherein models are "tied up like prisoners, and in a way they had to break free."
The hunt for the 'one' will feature on NDTV Good Times on weekends starting from November 9. Ramp walkers even have to dress up in animal costumes like those sported by advertisements for the People for Ethical Treatment of Animals (PETA). Contestants are challenged to give the best camera capture with the feel of a captured animal.