Liv India Group plans to double franchisee outlets to 100

Liv India Group is planning to double its car-cleaning outlets to 100 in the next one year, largely through the franchisee route.
"Considering the population of car owners in India, there is a huge requirement of car wash centres here.
"Mechanised car-cleaning system is already a USD 5.97 billion business in the US with more than 14,414 successful outlets and in India it is just at the threshold of picking up," Liv India Management Vice-President Jasmeet Singh said in a statement issued here today.
In India, the car wash industry has grown from as simple as hand wash to sophisticated high impact pressure jet wash technology.

However, these services are currently available at authorised service centres of car manufacturers or independent roadside garages where the former is over-priced due to passing of high infra cost of real estate and staff over-heads while the latter lacks transparency in operations.
The company has two franchisee models, including Speed Car Wash (a stationed car wash) with a total investment of Rs 15-18 lakh and Cozi Cars (a mobile car detailing concept) between Rs 8-9 lakh, apart from 1,000 square feet of real estate space.
Establishing its first car wash outlet in Ludhiana in 2011 by importing technology and equipment from Italy, Liv India group envisages a huge potential of this business in the country, wherein by 2025 every third car manufactured in the world will be sold in India.

"The average annual revenue of speed car wash franchisee centre is approximately Rs 36 lakh and can be achieved by doing 15 to 20 cars a day, with several services priced between Rs 300- 3,500," Singh added.