Lumineux Uno promises to be an alternative precious metal both for jewellers as well as for investors.
"The price of gold in India has seen the highest jump in the recent months making gold and silver all time favourites for investment returns," LJOW Director Sanjeev Agrawal told reporters here.
"Lumineux Uno is an innovation that promises to provide an alternative precious metal with a higher lustre and is sharper and more malleable at far more affordable price than gold and platinum and more precious than silver," Agarwal added.
This new metal is very cost effective and costs Rs 1,250 per 10 grams and can be used for making jewelleries, apt for both modern as well as intricate designs, Agarwal said.
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Lumineux Uno will be initially distributed through LJOW in the country through its exclusive agents and distributors across top 50 towns and cities of India and will have authorised third party XRF certification, he said.
"It is also an attractive investment option as Lumineux Uno also has buy back facility through few leading bullion dealers who will be trading this precious metal," he added.
LJOW is a company incorporated in the US for providing marketing, sales and service platform to the large number of independent retailers in America.